



SmartLATAM turns international expertise into real growth for LATAM.
We connect you with people who have scaled brands globally and give you the tools and clarity to do it here.
AI, CRM, affiliate, product strategy, whatever you need, we help you build a plan that brings results, not confusion.
LATAM does not need more ideas. It needs better execution. That is what we deliver.
At SmartLATAM, we don’t just talk strategy. We build it with you.
We connect you with experienced specialists in iGaming, CRM, affiliate marketing, game development, and retention. These are experts who have helped scale startups into multi-million-dollar companies using methodologies validated globally and adapted for LATAM.
Whether you need a full launch plan or support refining your operations, we help you define a clear strategy and guide your team through every step.
Working with Fabiola over the past several years has been nothing short of exceptional. Her professionalism and deep expertise consistently stand out, and she brings a level of reliability that’s genuinely hard to match.
She’s a supportive and great partner, a true professional, and most importantly, someone who gets things done. I couldn’t recommend her more highly.
Mehdi Vazirian
Fabiola Olaso is an outstanding professional. Her insight, global perspective, and deep expertise in the gaming sector consistently drives growth.
Fabiola brings energy, intelligence, and a strategic mindset to elevate gaming brands and unlock new opportunities. She is a true leader and a powerful asset to any gaming business.
Brad Gishen
Fabiola stands out for her ability to combine strategic clarity with
meaningful B2B partnerships.
Her understanding of acquisition frameworks, attribution, and market behavior brings a level of insight that few consultants offer.
Ashely Wood
Working with Fabiola has been an absolute pleasure. She’s a straight shooter, consistently clear and honest in her communication, and her extensive experience in affiliate marketing and management—particularly across LATAM—makes her an invaluable asset to any team or project. I can’t recommend her highly enough.
Oz Mustafa
Whether you’re a:
SmartLATAM was built with you in mind.
A learning space built for real-world impact.
Our Academy will offer on-demand courses, live workshops, and tailored training with leading professionals in AI, marketing, CRM, and iGaming.
We’re bringing global best practices tested in Europe, the United States, and Asia and adapting them to LATAM’s growth stage.
Learn. Apply. Grow.
Coming Soon. Stay tuned for updates.
Join SmartLATAM
Be the first to receive new episodes, workshop invitations, and exclusive insights on how to grow your business across LATAM.
I’m Fabiola Olaso, founder of SmartLATAM and board member at Women in Gaming Europe.
With over 20 years leading international growth in iGaming, I’ve learned that real success comes from aligning people, data, and technology with purpose.
SmartLATAM was created to bridge that gap, offering global expertise, local insight, and a trusted network of specialists committed to helping LATAM grow smarter.





Real stories, real results.
Each episode brings practical insights from founders, executives, and innovators shaping the digital and business landscape across Latin America.
Discover the tools they use, the challenges they’ve faced, and the mindset behind their success.
Available on Spotify | YouTube | LinkedIn
The AI Advantage in Decision-Making
When Retention Becomes a Strategy
Coming soon
In every episode you’ll discover:
– A new tool tested in real business contexts,
– Practical strategies for growth,
– Inspiring stories from innovators and industry leaders.
SmartLATAM is a strategy and intelligence platform focused on decision-making, growth, and scalable execution.
It combines expert conversations, practical frameworks, and real-world insights designed to help businesses reduce uncertainty, interpret data correctly, and make better strategic decisions. The content reflects years of hands-on experience working with complex markets, performance-driven teams, and advanced technologies.
SmartLATAM is not a media project or a tool marketplace.
It’s a space for clear thinking, informed decisions, and sustainable growth.
SEO signals covered: strategy platform, decision-making, growth strategy, scalable execution, business intelligence
While many examples and discussions are drawn from iGaming, the principles shared apply to any business operating with data, customer behavior, and performance metrics — including fintech, eCommerce, SaaS, and digital platforms.
If your work involves growth strategy, analytics, or operational decision-making, the content is designed to be relevant regardless of sector.
SEO signals covered: iGaming strategy, data-driven growth, SaaS strategy, fintech, eCommerce, analytics
SmartLATAM exists to connect data, strategy, and execution in a practical way. Rather than promoting tools or trends, it focuses on how decisions are actually made — what to prioritize, when to scale, and how to avoid costly mistakes.
This platform represents my professional philosophy and long-term work: helping teams grow with clarity, confidence, and accountability.
SEO signals covered: growth strategy, decision-making framework, data-driven strategy, scaling businesses, business intelligence